You’re probably reading this to try to understand why you ought to invest a chunk of your already stretched aesthetics income in another course. I know, I understand, because I’ve been there.

I resented paying hard-earned cash for additional training, even more so for a concept that, frankly, I couldn’t pass on to customers. Customers don’t care if your mindset’s right; they do care about how you’re doing filler and if it looks good.

The weird thing about mindset coaching is that it feels so alien. It’s nothing like we have known before in our industry. When I was at university, I was actively discouraged from seeking coaching/ help/counselling for fear that I would be diagnosed as anxious or depressed (full disclaimer: I was severely anxious and depressed). I wouldn’t be able to get income protection. As healthcare practitioners, our mindset is drilled into us from day one. Be professional, be caring, work hard, work more, care more, fuck up less.

Mindset coaching addresses all these hungry desires from a never-full healthcare machine. It allows you to examine those well-learned ‘ideals’ from our healthcare profession and address why they’re there and how they may impact your aesthetic career.

Benefit 1

Not Being Scared of Being Scared

Fear and trepidation are normal reactions to treating aesthetic patients, building a business, posting on social media, telling your senior at work what you’ve been doing at the weekend, or booking an expensive course. It would be strange not to feel scared about some of these things.

However, the overwhelming fear stops you in your tracks, freezes you to the ground, and pounces on your back, which isn’t cool. Often, it is this experience that we are terrified of. Human nature is to avoid seemingly fearful situations; it keeps us safe. Therefore, through my mindset coaching, we will look at the big ugly fearful thing in the corner of the room. We’ll learn to look at it dead in the eye and be ok with it. If you’ve ever read Harry Potter, think of the boggart in the wardrobe…

Through mindset coaching, we will examine fear, its causes, and the aspects of the ‘fearful thing’ that we can rationalise and manage.

Benefit 2

Mind over matter

Full disclosure here: I am one of the lead trainers and level 7 lead for Acquisition Aesthetics, one of the largest aesthetics training providers in the UK. I love training HCPs in all aesthetic treatments; in fact, it’s through this experience that AM was born. I will always advocate for full product knowledge, skills, and exposure. However, the tempting thing is to keep on training. This current mindset is that the more training I do, the better I will be and the less fearful of the situation if it happens. But what’s the point if you cannot go out and put these skills into action?

If I had access to some form of mindset coaching from the day in 2016 that I did my training, my whole career would have been very different. Because I have struggled and failed and built up from nothing again, this has provided me with a deeper understanding that the skills are excellent, and OF COURSE, you need them, but you need to train yourself and your mindset first.

Benefit 3

You’re not alone.

When you’re in aesthetics, you are alone. You work in the clinic alone, and you’re probably intimidated by the other practitioners around you. Your partner or family may not be the most supportive. You are alone. Whereas when you’re in healthcare, you work as a team. Need to cast eyes over this patient? TEAM. Crash Call? TEAM. Medical Emergency? TEAM.

Therefore, it is no wonder you feel alone and isolated in aesthetics. I also think that’s the temptation to continue with skills training courses and seek out other practitioners.

My mindset coaching is always in small groups. I believe in the magic power of peer pressure and group motivation. When you have done something great or something you’re proud of, I put it first in the group chat.

That’s what we do with AM Mindset: we carefully select practitioners who want the best for themselves. Through conducive and genuinely positive community building, you’ll realise the TEAM is much better on this side.

Benefit 4

I can earn you a holiday.

In my masterclass, I discuss how ‘just doing it for the experience’, ‘ cost price’ or ‘model discounts’ over 12 months can massively harm your financial income flow.

By having a ‘small start-up business’ mindset, you’re shooting your family holiday in the bucket. You may as well go and play golf for six hours every Saturday; it would probably cost the same.

Mindset coaching pulls you out from the gutters of low self-worth, low costings, and crap clientele and lifts you into your next level of finance generation. You will need to be ready, though, because once you start this journey, you’ll be onto the next course and have to take the fam to Orlando.

Benefit 5

It’s not me. It’s the mindset coach.

One huge benefit of my mindset coaching is the provision of kits, templates, scripts and a general buffer for you to speak to your clients.

One thing that I remember when I started working with Maddi is that she said, ‘Tell them it’s not me, it’s Maddi’ in relation to charging properly for treatments.

Although I didn’t say that (apart from her sister once), it made me feel better that it was there as a get-out-of-jail-free card should I need it.

That’s what I’ll provide to you, the get-out clause, and you’ll be amazed about how powerful that knowledge you can blame the programme for your newfound appreciation of your worth.

So…

If you’re not ready to reap the benefits of being a confident, supported, financially stable aesthetics practitioner, AM Mindset coaching probably isn’t for you.

However, considering you’ve read this far, and I have probably gotten some recognition or familiarity with you and one of the situations you are facing, why don’t you find out more?